3 Reasons to Love Organic Traffic to Your Business Website

You’ve probably heard the term, “organic traffic” more times than you can count on all your fingers and toes. However, you might not know exactly what that is referring to, but we can tell you what it’s not about.

We aren’t talking about traffic being driven to the local natural foods shop. What organic traffic simply means is that it is not paid advertising. Did you ever notice those ads at the top of a Google search results page – the ones at the very top? Those are paid adverts but organic traffic starts a bit farther down the page and those results aren’t paid. Even so, they are ranked that highly for other reasons, and it isn’t money!

1. Because Google Loves It

The reason we were referring to above is the fact that there is something about that content that Google really loves, and the crawlers will rank it highly because of that. While Google’s search algorithms would take us years to explain, even if we could because they are always updating them, the most important aspect is how links are built. This typically involves highly targeted keywords and how they are used.

If you were to contract link building services UK experts can provide, you’d see what we mean. The keywords to link are:

• Competitive.
• Relevant.
• Creatively used.
• Varied with alternatives.
• Grammatically correct.

Google loves this kind of content and will reward you with higher placement in the Search Engine Results Pages, SERPs.

2. Savvy Searchers Love It

Internet users today are savvier than you might think! In fact, can you personally remember when the last time you clicked on that paid advert at the top was? When that happens, it just might be that you recognise the company and that’s who you were looking for. Even so, most people searching are looking for information on products and services and that’s why they tend to click on organic results first. The point is, paid adverts are great in their place, but it’s NOT organic traffic. Google respects it because that income keeps them going, but they LOVE organic traffic because that kind of content can be closer to the searcher’s intent.

3. It’s Free! (But Maybe Not Entirely)

In Google’s way of thinking it is free, but most businesses pay professional marketing teams and SEO specialists to write that content for them. So then, whilst they are not paid adverts, they did come at a cost, albeit a much lesser cost than paid adverts.

With that said, it is important to choose the best marketing team with SEO specialists that have all the skills necessary to create content that will rank highly. Some businesses may write some of the content on their own blogs because of how popular they are, but with time at a premium, sometimes it’s months between blog posts. Here again, the services of a professional and highly skilled content writing team can take up the slack, leaving you free to carry on taking care of business. That’s what those teams are there for, so why not take advantage of their expertise? It pays in the end.