Your Total Guide To business

HELLO 2021 & GOODBYE 2020!

By Jamie Martin who is managing director and founder of Swindon-based

Correct Careers Coaching which delivers modern sales training (full sales cycle) including social media marketing/prospecting, lead generation, new business conversion, client relationship management, negotiation, as well as our own pioneering programme - sales psychology.

As the year starts to turn – how are you feeling about 2021?

My mantra is stay positive and be productive. 2020 has not been what anyone expected. We need to look forward, develop new strategy, collaborate, and support one another to help the business community thrive again.

What are your business goals for the coming year?

For 2021, my business goals are to continue building relationships with companies and teams on a global scale to deliver sales training and strategy to improve their processes and gross sales.

A key focus is to also expand the reach of my B2B Sales Training e-Learning course.

Will you be looking to employ any new staff during the new year?

Due to COVID-19 this area of the business might be postponed at present, but certainly more collaborations and working with associates will continue.

Will you be looking for any new local suppliers in 2021?

Yes my business have plans to scale further in digital marketing and technology, where local supplies would be beneficial.

Are you looking to invest in yourself as a business owner or company director in 2021 in any way?

Yes, I have always been focused on self-development and upskilling my capabilities. Areas of interest at present are for digital skills.

Looking back across 2020 – name three highlights for you and your business?

1. Winning ‘Best SME Sales Training Consultancy - South West England (2020)’

2. My sales techniques article being in the FSB First Voice Magazine (October 2020 – January 2021) edition – Page 45: Selling Points – Generating Sales:

https://issuu.com/redactive/docs/fvoct20jan21_full_cropped_lr?fr=sZGMxODY3MzMwMA

3. Being awarded the ‘Leader’ Membership grade for The Institute of Sales Management (LISM)

https://www.ismprofessional.com/lism-leader/

Looking back across 2020 – were there any lowlights? How did you face them?

The lowlights were dealing with the COVID-19 crisis and the impact on business. I faced this situation be adapting strategy and focusing my efforts on delivering sales and social media training and consultative services via video conferencing.

Who, in your business community – have been the shining stars of 2020?