How do New Businesses in Bath Gain a Greater Market Share?

Bath is widely recognised as being one of the jewels of Somerset and is incredibly popular with tourists.

Every year, it is estimated that over 6 million people visit the city to enjoy the superb architecture, beautiful local landscape and experience the high standard of living that the residents enjoy on a daily basis. There is a certain atmosphere that is unique to Bath in the sense that a tangible feeling of relaxation and enjoyment can be experienced by both tourists and its inhabitants just from being in the exceptionally well-designed and picturesque city. It is also a city that also boasts an impressive range of local businesses, from fine dining establishments to art outlets and everything in between. Put simply, well-planned businesses that effectively serve the local population tend to thrive and become extremely prosperous. If you are a new business that is in Bath, there are some key points to consider when seeking to gain a greater market share of business in the city and surrounding areas. This article outlines some of these key strategies.  

Be more visible locally  

Any new business in Bath that seeks to gain market share must aim to be increasingly visible in the local economy and recognizable to the residents. In the early years of a new business, it is of paramount importance to adopt a few strategies that will boost visibility and build your brand image locally. One way is by attending local and regional trade shows in the city and the surrounding areas. You can find out more about local trade shows in the area and surrounding region by clicking here. By attending such business events, you will be able to network with other key players in the same industry and build up an increasing number of contacts. Trade events also allow you to meet face-to-face with your target market and potential clients, helping your business to boost its brand awareness in the area. Another option to consider is advertising in the local newspapers such as the Bath Echo, which also has an online presence.  

Build a recognizable brand identity  

Having a recognisable brand identity can be an integral part of any successful business in Bath. The city puts considerable value on quality products and services as well as firms that are actively involved in charity work or supporting local grassroots organisations. If your business is in the early stages of development and growth, it can be beneficial to collaborate with a branding or marketing agency, such as Anthem Branding. Such industry specialists will be able to advise on suitable branding strategies that will allow you to create an overarching brand image that encompasses all your customer touch points in a consistent manner. In addition, it can be incredibly useful to set up customer focus groups with Bath residents to improve your brand identity. By asking a range of structured and free-form questions to your intended target market, you will gain first-hand information on what your customers want and what they value in a brand. This can help to shape your branding strategies and your overall marketing plan.