Promotional experts reveal the most popular brands right now

It’s fair to say that most of us would have been lost without certain brands this year.

Now a new study reveals the most popular household names that are helping people in Bath through lockdown.

And although technology brands feature highly in the list, brands from more traditional industries also performed well.

Researchers polled the nation to discover the best brands that are helping people deal with the ups, downs and hardships over the last 12 months.

Despite a lot of uncertainties in the world right now, it’s reassuring that some household names stand the test of time and prove popular with so many customers in Bath and across the UK.

Who are the top brands?

Netflix has been voted as the number one brand by people living in Bath, according to the survey commissioned by leading promotional products retailer 4imprint.co.uk

The city also takes Amazon to heart. The retail giant is a runner up to the movie streaming service what with the company keeping deliveries going, supplying everything from home schooling provisions to electronics for the millions of home workers in and around Bath .

Other brands that feature highly in the list of most popular brands include Facebook in third place, followed by WhatsApp, YouTube and Cadbury’s.

TikTok, Marks and Spencer, ASOS and Aldi were also said to have kept our spirits up, as did Instagram, LEGO, Disney+ and Spotify.

For those who have developed quite the online shopping habit during lockdown, it seems there are some pretty inescapable trends and brands that we just can’t live without.

Not surprisingly then, nearly half (48%) of those polled said they spend more money than usual during the periods of lockdown and three quarters (75%) said it really cheered them up when they knew a delivery was on its way.

Brand positioning in a pandemic

According to the report, published by promotional experts 4imprint, one in four said they bought from a brand during lockdown and have since become a loyal customer and 23% insist on buying from British brands in order to feel patriotic. Click here to see the full list of the best brands.

Of the 1,500 people polled, 42% said they buy from brands that have good sales and offers on, while a quarter said that speed of delivery was important to them when choosing to buy from one company over an another.

According to the study, when shopping online 52% of respondents said that price was the most important thing for them.

A further 40% explained that the brand - in addition to the price they are willing to pay for it - matters the most, suggesting that brand awareness heavily influences buyer behaviour.

Lockdown lessons to learn from the best brands

What has impressed customers in Bath? Nearly half (47%) of respondents said they felt certain brands have boomed due to their ability to adapt. A strong online presence (44%) and the reliability (36%) of products or services were other reasons cited for success.

It seems that competitive pricing coupled with a strong brand presence has never been more important.

Most popular purchases online

Among some of the most popular purchases people have made this year were clothes (25%) and DIY supplies (13%).

Twenty one percent said simple pleasures like gardening got them through the year and a quarter (25%) said a daily walk really helped.