The Power of Video Marketing

As the saying goes, “if a picture is worth a thousand words, video can prove priceless.” We've rounded up the reasons why...

A video created well and shared strategically in the right places, is able to deliver your message to the viewer’s brain a lot quicker than text or imagery, as it’s easier for our brains to digest. 

Video marketing can be an extremely powerful tool when advertising your brand and company. With “64% of consumers being more likely to buy a product after watching a video about it”, we should all be using the video marketing tool wherever we possibly can. If that’s not enough for you, here’s the top reasons why you should starting utilising video marketing today…

It’s Engaging
Videos are far more engaging than that of a graphic or text. By using sight and sound you’ll be able to emotionally connect with the viewer, and ultimately by invoking these series of emotions, this could lead to them fulfilling your call-to-action and/ or buying your products!

Builds Trust
It’s important to build trust with your clients and prospects and with the power of video marketing, you’re able to do just that, build trust. According to Marketing Land, “48% of consumers say they trust online video ads”, meaning video is able to build trust between your company and its products or services, and your clients.

Better Conversion Rates
Optimising your conversion rates will assist in maximizing your profits and by making use of video marketing, you’ll be sure to increase your conversion rates. Video marketing is said to be the best medium for conversion rates, in fact, “70% of marketing professionals report that video converts better than any other medium”.

Improves Email Marketing Campaigns
Email marketing is far from dead and to make your email campaign effective, making use of a video could “increase your click-through rates by 200%-300%”, which means your email campaigns get the highest ROI possible.

Search Engines Love Video Content
Video is said to be your free ‘jump the queue’ when it comes to search engine optimization. In fact, according to Forrester research, they found that the presence of video on a web page makes it 53 times more likely to appear on the first page of Google. Therefore utilising video marketing as a tool helps to increase your company’s searchable footprint.

It’s Easily Sharable
Due to the fast growing digital era we live in, the content we create is easily shareable. Meaning the reach of people the video you make has the potential to be seen by so many viewers. 92% of mobile video viewers share videos with others - which means the reach of people the video you receive has the potential to be massive! With our Facebook audience being more inclined to watch a video, rather than reading text it's important we give our audience what they want, but if you need some help with your social media platforms, click here to find out more.

Are you ready to utilise the power of video marketing? We can help! Contact us today, to discuss how we can help create a message which conveys your brand and products and engages with your customers and prospects!