BIF Live

Get out and shop the city with Bath in Fashion 2016 for BIF LIVE.

Fashion takes to the streets of Bath with BIF LIVE on Thursday 21st April, a day of great in-store happenings across the city.  Bath in Fashion 2016 has teamed up with retailers to give shoppers extra incentives to get out and shop and find their style for Spring/Summer 2016. This is the week to watch the season’s fashions on the catwalks and then to recreate that look for you and your lifestyle. From giveaways and goodies, discounts and styling sessions to pop-up shops and colouring walls, stores will be brimming with exciting offers and experiences to enjoy.

Join in the fun at SouthGate Bath, throughout the day with treats from restaurants, live music, exciting installations, discounts at stores like Topshop, entertainment and more. Another fashion bash will be thrown for student night, always an unmissable event for students living in the city (register on southgatebath.com or on the night to make the most of retailer discounts).

Grab a pen and get colouring at Anthropologie. Join Bath’s resident fashion writer, Iain R Webb at a large scale colouring wall inspired by his ‘Vogue Colouring Book’ (Iain is in store from 2- 6pm). The installation will feature vintage images from British Vogue which are incorporated into his new book created to mark the centenary of British Vogue.

Visit Debenhams for a whole host of fabulous fashion-led events throughout the day. Make-up masterclasses and personal styling sessions plus exiting goodies, and lots of great surprises for customers will be on offer throughout the day.

Stop off for a chat and a coffee and find out about dressing your man for any occasion with the Gieves and Hawkes team on Old Bond Street. The brand comes with a fascinating history and heritage but, a bit like the city of Bath, it is looking to the future with a contemporary approach to fashion for men.  Check out G&H fashion forward with new great new styles for spring.

Nautical is always on trend so join West Country success story, Seasalt to embellish a sailor shirt working alongside their design team (to book visitbathinfashion.co.uk/workshops).

Indulge at Jolly’s VIP shopping event in association with Woman & Home Magazine. Join the magazine’s Editorial Director, Sue James and Fashion Director Julia May Morgan to get the latest expert advice on the Spring/Summer 16 fashion trends. Expect bubbly, tasty treats and stunning giveaways and enjoy £10 off when you spend £50.

“Meet the Designer” in Milsom Place celebrates Bath’s wonderful independents. Expect to meet Bath girl Bibi Herron at EZZA to show off her beautiful silk scarves and Chantal Pilon, the brains behind Chanii B who launches her summer sandal collection in-store combining colour and comfort as well as their distinctive Chanii B style.

Renowned for understated style and unrivalled quality, Hobbs is offering a glass of fizz and a chance to win a host of gift vouchers plus complimentary personal styling and 20% off purchases. Hobbs is also running an event with Aly Walsh, Editor of super blog “That’s Not My Age” who talks about the grown up guide to looking good and how to create the perfect summer wardrobe using Hobbs statement pieces (tickets at bathinfashion.co.uk).

Find your “Face Fashion” with luxury eyewear brand Cutler and Gross. Join their Design Director, Marie Wilkinson for expert advice on selecting the best look for your eye wear and discover their new ‘Day at the Races’ collection with photo fun throughout the day.

Space NK is holding a series of beauty and make-up master classes. Annette Luck, Founder of Ameliorate Skincare, will be talking about her luxury skincare brand which delivers superior skin smoothing and hydrating results for dry skin conditions. The founders of Hungarian spa-inspired beauty brand Omorovicza will be talking about the origins and inspirations behind their products. Learn how to embrace beauty at any age with help from the Space NK Pro team, who will be on hand to introduce products that will help lift and brighten your complexion as well as offer tips to equip you to recreate beautiful, age-appropriate makeup, and your ideal look for spring with luxury beauty brand Chantecaille. A £15 booking fee is fully redeemable against any purchases made on the day.

Joules is bringing along a print designer so come and discover how their distinctive prints are developed and watch them design new prints before your eyes in store. VIP customers will be offered the chance to personalize their Joules leather goods and take home a seasonal bouquet of flowers.

Visit Blue in the loft for a Zandra Rhodes pop up shop. Meet the iconic designer in person and peruse her Spring/Summer ‘16 collection as well as the latest finds at one of bath’s top independents.

The “Tipsy Botanists” will be popping their bar up outside Grace & Ted in Kingsmead Square to offer you delicious spring-inspired cocktails. In store, Grace & Ted will be fuelling your passion for fashion by projecting some of the most iconic catwalk shows of all time onto our walls. Expect Alexander McQueen’s 2009 ‘Horn of Plenty’, Chanel’s 2014 show set amongst the supermarket shelves and Dior’s 2004 extravaganza which perfectly demonstrated Galliano’s mad genius.

BIF LIVE is a Bath in Fashion 2016 event funded by the Bath BID in collaboration with businesses across the city. Watch the stores parade their fashion on the catwalks at the Assembly Rooms and listen to expert Fashion Editors, Style Pundits and Designers throughout the week. Tickets are now on sale; bathinfashion.co.uk.

For media enquiries and images please contact Nicky Hancock on 01225 332299 or e-mail: [email protected]