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Citing the need for a more contemporary image, council leaders argue that the rebranding will attract a younger, more dynamic crowd to the city.
“The name ‘Bath’ feels outdated - stagnant, even,” said council spokesperson Nigel Drizzle. “In today’s fast-paced world, people don’t have time for a long soak. They want efficiency, they want movement. The city's new name is set to reflect the city’s commitment to innovation while still keeping ties to its water-based heritage.”
The proposal has already ignited a heated debate among residents and historians. Traditionalists argue that Bath’s identity, built upon its Roman spa roots, would be undermined by the change. “What’s next? Turning the Royal Crescent into a rollercoaster?” scoffed local historian Margaret Waters.
However, supporters of the change insist it could do wonders for tourism. Locals took to social media with supportive comments such as ‘Bath will be Britain’s Freshest City.’
Bath and Northeast Somerset Council has confirmed the city's name to change from Bath to ‘Shower’.
The council is set to hold a public consultation on the matter, with early reports suggesting a divide between older residents and younger citizens who, according to one informal poll, “just think it would be funny.” If approved, the name change could take effect as early as 2026, with new signage and promotional materials already in development.
Whether this is a stroke of marketing genius or an ill-advised gimmick remains to be seen, but one thing is certain: Bath - sorry, Shower - won’t be drying up in the headlines anytime soon.
This article was created as an April Fools joke. The contents of this article are false.
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