How to Find The Perfect Location For Your Hair and Beauty Salon

Many beauty professionals have decided to go freelance or open up their own business, after reflecting on their work lives during covid. Whether this be because they would like to earn more money, create a name for themselves or to get a better work life balance. An important factor to consider is the location of your new salon, as this will affect how successful it is. Here are some following tips to ensure you pick the perfect location for your business to flourish.

Tips to find the perfect location for your new salon

Firstly, you need to decide: what clientele you want – is this professional, teenagers, working mums or a combination of both. You will additionally want to then establish what type of services you will offer. This could be obvious depending on your qualifications, however, you many want to do some additional courses to increase the scope of services. Once you have worked these two factors out, you will be able to understand the kind or requirements that you will need from a space. For example, a hair salon will require more space than a nail salon, and if you know how much space you will need early on it can save you time from viewing properties that will not fulfil your requirements.

Once you’ve decided on this, you need to research which areas have more of the clientele you’d want. For example, an area close to a university building is more likely to be full of students. Hence, if this is not your preferred clientele, you’d want to look for a different place. Try to keep in mind that certain cities in the UK are better ranked for beauty professionals, this can either be an advantage or a disadvantage to your business and you will need to weigh up the risk to your individual business. The likes of Norwich, Dundee and Peterborough are all rated highly.

Once you’ve decided on a city and general area, it’s time to choose the actual location of the salon. Make sure it’s visible from all major roads to increase foot traffic and this can also allow people to notice your business. It’s also important that it has enough parking space for anyone who is going to drive for a treatment. Ensure that the businesses surrounding the salon match the overall experience you want to offer, for example if you are offering a luxury service try to find a location that is surrounded by other luxury shops – as your clientele are likely to see the salon and are more likely to book if you are based in a reputable location.

Once you’ve decided on the location and found the perfect salon, it is time to get to work to ensure you have the best equipment, so that you can offer your clients a top-notch experience! This could be anything from investing in high quality wax strips, to luxury seating and displays. Try to make your salon as aesthetically pleasing as possible, as many clients may take pictures of it and post onto their stories – providing free marketing for your business and increasing brand awareness! Not only this, in the back ground of treatment pictures it can look more professional and high quality.