Leveraging Local Resources To Promote Your New Business In Bath

As a new business owner in Bath, surrounding yourself with strong local partners provides invaluable support to get the word out and succeed in the community. By tapping into the city’s many business resources, you can organically build brand awareness and loyal customers.

Let’s explore some strategies to leverage networks and knowledge unique to Bath for marketing your latest venture.

Partner With The Tourism Bureau

The Bath Tourism Plus Board offers excellent opportunities to connect your business with the thousands of visitors attracted to the city each year. Have your shop, restaurant, or service listed on the VisitBath website.

Partner up for tourist-targeted campaigns like shop local initiatives or restaurant weeks, and tap into the tourism board’s PR connections to get featured in destination-focused content.

Pitch Local Media

Build relationships with reporters at media outlets like the Bath Chronicle, Bath Magazine, or That’s Bath covering stories relevant to residents. Offer unique angles about your business for profiles, roundups, or news coverage.

Maximise Impact With Targeted Leafleting

An often overlooked yet highly effective promotional tactic is localised leaflet distribution. Having professionally designed leaflets delivered directly to residential mailboxes or handed out in high-traffic areas makes it easy for Bath consumers to learn about your business. Reputable and experienced leaflet delivery companies like Dor-2-Dor can strategically target neighbourhoods near your new business location to reach your ideal demographic. For added impact, be sure to time your leaflet delivery around key occasions like new store openings, sales events, or seasonal offers. Include enticing deals that motivate recipients to take action.

Collaborate With Influencers

Research social media influencers, bloggers, and personalities with an engaged local following. Offer to collaborate by providing products for reviews, hosting an event, or sponsoring content. Influencer marketing is highly effective for authentically showcasing your business to targeted Bath audiences.

Sponsor Local Events Look for opportunities to sponsor well-attended Bath events like food festivals, concerts, craft fairs, and fundraisers. You’ll gain valuable brand exposure to live crowds while supporting community happenings. Be sure to have a presence on-site with signage, product samples, or personalised giveaways.

Join Relevant Organisations

Become a member of Bath Chambers of Commerce, tourism associations, small business groups, or industry-specific organisations. These provide networking events, promotional opportunities, and visibility. Being an engaged participant raises your profile in Bath's business community.

Host A Launch Party Throwing a creative launch party is a lively way to announce your arrival on the local scene!

Offer food, entertainment, sneak peeks, and special promotions. Encourage guests to spread the word and post on social media. A distinctive launch celebration builds hype and gives existing customers a fun reason to engage.

Show Local Pride

Find creative ways to exhibit your passion for the city of Bath. Highlight local ingredients on menus, stock goods from regional creators, or decorate your space with local art. Demonstrating your commitment to Bath helps forge an authentic connection with the community.

Final Thoughts

The tight-knit small business community of Bath eagerly welcomes new ventures, especially those who respectfully embrace the city’s culture. By proactively immersing yourself in all Bath has to offer, you gain crucial allies to spread your story.

What local resources will you leverage?