The Royal Crescent Hotel & Spa Announces GROUND Wellbeing As New Spa Partner, Launching With Full Treatment Menu

Bath’s leading luxury hotel, the five-star, two Michelin-Key, The Royal Crescent Hotel & Spa, today launches a new product house in The Spa & Bath House: GROUND Wellbeing.

The hotel will be the only destination in the South West of England to offer GROUND treatments. GROUND is an award-winning skincare brand founded in Ireland and renowned for its unique approach to wellness through self-care and education. As part of this collaboration, the hotel is launching a bespoke spa treatment menu, with all treatments based on GROUND’s signature rituals and therapies.

The new partnership between the hotel and GROUND is designed to elevate the hotel’s wellness offering and provide an even greater sense of luxury for guests. The new collaboration is the first major change implemented by Hannah Parsons-Shaw, who joined as Spa Manager earlier this year. The Royal Crescent Hotel & Spa joins a prestigious list of spas offering GROUND treatments, including The Lanesborough and Bulgari hotels in London, as well as Rosewood Villa Magna in Madrid and Six Senses Switzerland.

Founded by Peigin Crowley, an award-winning wellness expert with over 28 years of experience, GROUND Wellbeing is built on the principles of inclusive wellness, and has been developed with intention, guided by over 25 years of expertise in advanced massage. Their treatments are designed to go beyond relaxation, offering a deeply nurturing experience that responds to the body's innate need for rest and repair. With a focus on skin health, stress, sleep, hormone health, and skin wellness, every treatment is a thoughtful blend of therapeutic touch and plant-based care.

The new treatment menu draws on this founding ethos and each treatment has been designed by Crowley and hand-picked by Parsons-Shaw to reflect their shared passion for the healing powers of nature. From GROUND’s signature Grounding Ritual,  which helps to soothe mental anxiety and stress, to the Biome Facial, aimed at restoring the skin’s delicate microbiome, the menu offers a diverse range of treatments underpinned by a desire to help guests feel restored both physically and mentally. The Spa has also curated signature spa days, including the Royal Experience Spa Day, incorporating a wellbeing ritual, GROUND gift, and afternoon tea, at a Tattinger Champagne Mini Escape. With Crowley’s desire to promote women’s health at the core of GROUND’s brand, The Spa have incorporated pregnancy focused treatments into the menu, such as the Comforting Ritual which aims to relieve pain, improve sleep and create a sense of calm as the body grows throughout pregnancy. In  addition, GROUND can devise specialised treatments for menopause and cancer care.

The Royal Crescent Hotel & Spa has always promoted guest wellbeing and against the backdrop of the city of Bath’s world-famous spa history, GROUND’s commitment to sustainability and the desire to connect their customers with nature perfectly aligns with the hotel’s ethos. Founded in 2020 at Crowley’s kitchen table, GROUND has always focused on eco-conscious and ethical wellbeing, with products handcrafted in small batches in Cork, and made using 100% natural and vegan ingredients. 

Of the partnership, Parsons-Shaw said: “We are so excited to be partnering with GROUND Wellbeing and introduce their incredible treatments to our guests. GROUND’s commitment to women’s health, sustainability and the healing power of nature mirrors my own desire to provide transformative wellbeing experiences for our guests at The Spa. This partnership marks a really exciting new chapter for our spa and we can’t wait to share these new experiences with our guests.”

Crowley added: "We are so proud to partner with the team at the beautiful Spa at The Royal Crescent, it houses such an excellent team of holistic therapists led by Hannah. We loved our training here and GROUND is so thrilled to have arrived in the historic city of Bath." 

An award-winning haven of wellness, The Spa at The Royal Crescent Hotel offers leading wellness treatments in an elegant and tranquil setting. Housed within the hotel’s beautiful Georgian architecture, the spa blends timeless luxury with modern holistic therapies. Featuring a state-of-the-art thermal suite, stunning pools, relaxation areas, and expert-led treatments, it provides guests with a restorative escape designed to rejuvenate the mind, body and soul. This partnership with GROUND wellbeing further cements its reputation as a leading destination for innovative wellness in the South West.

Spa treatments start from £140 per person. Spa Days start from £205 per person. 

Nightly rates at The Royal Crescent Hotel & Spa start from £410 on a B&B basis. For all press enquiries, please contact Lara Marwan Good on [email protected] or +44 796 434 770.