Fabulous Marks 10 Years in Business with Launch of Own Jewellery Range

Bath contemporary and designer jewellery retailer, Fabulous has unveiled its first own-brand collection of jewellery to mark 10 successful years in business.

The new collection, Mantra by Fabulous, combines beautiful designs with thoughtful meanings inspired by the power of positive mantras. 

Jo Stroud, who launched the business in 2005 having spotted a gap in the market for a retailer who could offer a more relaxed and enjoyable approach to jewellery retailing, now operates three stores with its flagship store in Southgate Bath, the others are in Solihull and Leamington Spa.

Jo explains, “Mantra is inspired by the power of talismans and words to change our mood. Over the years, I have met many women who feel their lives have been transformed by visualising a more positive future and using positive affirmations to give them focus. Our new collection is a way of celebrating your positive intentions by wearing a beautiful piece of jewellery.”

She continued, “ While we know these will appeal as a gift purchase, already we have seen customers buying pieces for themselves.  I am delighted with this first collection and have plans to extend and develop the Mantra range.”

The Mantra by Fabulous collection has a range of rose gold, gold and silver necklaces and bracelets.  Each piece is beautiful boxed including a Mantra card.  The first designs released include a silver Angel Wing necklace including the mantra “Your guardian angel is always with you”, a simple gold bar necklace with the word “Love” inscribed and the words “Love will find you” as the accompanying mantra, and a pretty lotus flower bracelet with the inspiring mantra, “Be the best version of you.” 

During May, customers are being invited to share their favourite personal mantras or affirmations either via twitter using #mantrabyfabulous or by visiting any Fabulous store where they can place their personal message on the Fabulous Mantra board.  At the end of the month Fabulous will award one lucky winner  £100 of inspiring jewellery from the Mantra by Fabulous collection.

The Mantra collection is only available at Fabulous, prices start at £25. For more information see www.fabulouscollections.co.uk/mantra.