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The store, conveniently located between Cosy Club and Bubble CiTea, promises a vibrant shopping experience, packed with a wide range of colourful and essential items.
Smiggle's new Bath location is "filled to the brim" with an array of bright and bold stationery, bags, lunchboxes, accessories, and gadgets.
In anticipation of the upcoming school term, the store is currently offering a 20% discount on many items, including some of its most popular ranges featuring themes from Harry Potter, Peppa Pig, and PJ Masks Power Heroes.
This opening marks Smiggle as the latest addition to SouthGate Bath's family-focused retail offerings, joining the ranks of independent toy store My Small World.
The shopping centre has seen several recent openings, including Sunglasses Hut, with luxury brand Rituals expected to join later this year.
Guy Henderson, centre director at SouthGate Bath, said: “Smiggle is a fantastic addition to our back-to-school offering here at SouthGate Bath.
"We know how popular its exceptional range of bags, lunchboxes, water bottles, and stationary will be when it comes to children picking out what they want to take to school when the new term begins."
Photo Credit: https://www.smiggle.co.uk/shop/en/smiggleuk
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